Founding Cohort — 18 July 2026 Live Online · Mon–Fri · 8–10pm IST 90 Live Sessions + 5 Personal 1:1s Shopify-First · Hands-On Build Limited Seats — Enrol Now Demo Day: 15–16 November 2026 Founding Cohort — 18 July 2026 Live Online · Mon–Fri · 8–10pm IST 90 Live Sessions + 5 Personal 1:1s Shopify-First · Hands-On Build Limited Seats — Enrol Now Demo Day: 15–16 November 2026
Live Online Founding Cohort · July 2026 India's First D2C Build-Along

Build Your
D2C Brand
In 90 Days.

The only live founder intensive where you don't just learn D2C — you actually build your brand, launch your Shopify store, run your first campaigns, and get your first customers. All in 90 days.

90
Live Sessions
5
Personal 1:1s
250+
Brands by faculty
₹99,900
Founding price
Secure Your Seat View Curriculum
Founding Cohort · Limited Seats
D2C Launchpad
90-Day Founder Intensive
From idea to a fully launched
Direct-to-Consumer brand
₹1,49,990 ₹99,900 Save 33%
Founding cohort pricing
Enrol in Founding Cohort →
◆90 live sessions · Mon–Fri · 8–10pm IST
◆5 personal 1:1 mentoring sessions (45 min each)
◆50+ templates, frameworks & brand playbooks
◆Private founder community access
◆Demo Day presentation + certificate
Batch Starts18 July 2026
Demo Day15–16 Nov 2026
Live SessionsMon–Fri 8–10pm
Duration90 Days
250+
Brands worked with by faculty
90
Live sessions in the cohort
5
Personal 1:1 sessions per founder
17
Teaching weeks of live build
3
Expert mentors with real D2C experience
Brands your mentors have worked with
Fashion Brand
Skincare Co.
Food Brand
Home Decor
Wellness Brand
Jewellery Brand
Pet Care
Baby Products
Fitness Brand
Hair Care
Apparel Brand
Supplements
Fashion Brand
Skincare Co.
Food Brand
Home Decor
Wellness Brand
Jewellery Brand
Pet Care
Baby Products
Fitness Brand
Hair Care
Apparel Brand
Supplements
Sound Familiar?
Why most D2C brands
never get off the ground

These are the four walls every aspiring founder hits. D2C Launchpad is built to break through all of them — in order, in 90 days.

The Problem
💡
"I have an idea but don't know where to start"
Most founders spend months researching and planning without shipping anything. Week 1 ends with a validated niche and a product decision — not more research.
The Problem
🛍️
"I built a store but no one is buying"
A beautiful store with zero traffic is just expensive furniture. Weeks 6–11 are entirely about acquisition — Meta, Google, influencers, email, WhatsApp.
The Problem
📉
"I'm getting sales but losing money"
Most D2C founders can't tell you their actual CAC, LTV, or contribution margin. Week 14 fixes this with a live financial dashboard you build for your own brand.
The Problem
🏃
"I can't step away — the brand runs on me"
If you're the bottleneck, you have a job, not a business. Week 15 is entirely about SOPs, your first hire, and building systems that work without you.
Who Should Join
Built for every kind
of aspiring founder

Whether you have an idea, a product, or just the drive — D2C Launchpad meets you where you are.

01
Side Hustlers Going Full-Time
You have a product idea but are juggling a job. We give you a structured 90-day plan so you can build in parallel and launch with confidence.
02
Working Professionals Starting a Brand
You understand business but have never built a consumer brand. Learn the D2C playbook from people who've done it — not consultants.
03
First-Time Entrepreneurs
No prior startup experience needed. We cover everything from product ideation to your first paid order, step by step with live support every day.
04
Small Business Owners Going Online
You have a physical product or local business. We'll help you build a proper D2C channel, digital brand, and online customer acquisition engine.
Full Curriculum
17 weeks. Three phases.
One launched brand.

Every session is hands-on — you implement something real for your actual brand that day. Click any week to see daily sessions.

Phase 01 · Weeks 1–5
Foundation
18 Jul – 22 Aug · Build the Base Right
Phase 02 · Weeks 6–11
Go to Market
25 Aug – 3 Oct · Get Your First 100 Orders
Phase 03 · Weeks 12–17
Scale & Sustain
6 Oct – 14 Nov · Build a Business, Not Just a Store
Phase 1Week 1 — D2C Mindset & Market18–22 July
The India D2C opportunity, picking your category, niche positioning, and your first customer persona.
Mon 18What is D2C in 2025? The India opportunity, why now, who's winning and whyD2C Vision Statement
Tue 19How to pick a category — TAM, competition density, margin potential across fashion, beauty, food, homeCategory Shortlist
Wed 20Finding your niche — the "10x better or 10x cheaper" rule, spotting white spaceNiche Hypothesis
Thu 21Customer archetypes — who buys D2C and why, reading customer psychologyCustomer Persona Draft
Fri 22Week 1 Hot Seat — 3 founders present their niche live, cohort gives structured feedbackRefined Niche + Persona
Phase 1Week 2 — Product Selection & Validation25–29 July
Validate your product without spending money, find suppliers in India, build your pricing model.
Mon 25Product validation without spending money — Google Trends, Amazon reviews, Reddit, Instagram commentsDemand Validation Report
Tue 26How to source in India — manufacturers, white-labelling, OEM, job workSupplier Research Sheet
Wed 27Pricing your product — cost build-up, landed cost, desired margin, competitive pricingPricing Model (spreadsheet)
Thu 28MVP vs. perfect product — how to launch before you're fully readyMVP Product Spec
Fri 29Week 2 Hot Seat — share product idea and pricing, get live critique from cohort + mentorFinal Product Decision
Phase 1Week 3 — Brand Identity & Naming1–5 August
Name your brand, build your visual identity, tone of voice, and complete brand kit live in Canva/Figma.
Mon 1What is a brand? D2C brand anatomy — brand vs. product vs. companyBrand Strategy Canvas
Tue 2Naming your brand — frameworks, domain check, trademark basics, mistakes to avoid5 Name Candidates
Wed 3Brand personality, tone of voice, visual direction — live moodboarding sessionMoodboard + Tone Guide
Thu 4Logo, colour palette, typography — build your complete brand kit live in Canva/FigmaBrand Kit
Fri 5Brand critique session — every founder presents their identity, live cohort feedbackFinalised Brand Identity
Phase 1Week 4 — Shopify Store Setup: Part 18–12 August
Account setup, theme, site architecture, and your first live high-converting product page.
Mon 11Shopify account setup, plan selection, domain connection, essential settingsLive Store (skeleton)
Tue 12Choosing and customising your theme — Dawn and top free alternatives, mobile-first designFully Themed Store
Wed 13Collections, navigation and site structure — organising for browsing and SEOStore Architecture Live
Thu 14Writing high-converting product pages — title, description, images, FAQs, trust signals1 Complete Product Page
Fri 15Essential pages — About Us, Shipping Policy, Refund Policy, Contact. Building trust as a new brandAll Essential Pages Live
Phase 1Week 5 — Shopify Store Setup: Part 218–22 August
Apps, payments, packaging, Shiprocket shipping, legal basics. Store goes fully launch-ready.
Mon 18Shopify apps you actually need — reviews, upsell, WhatsApp chat, analytics. Apps to skip.Full App Stack
Tue 19Payment gateway setup — Razorpay/PayU, COD configuration, international paymentsPayments Live & Tested
Wed 20Packaging as marketing — unboxing experience, insert cards, label design on a budgetPackaging Brief
Thu 21Shipping setup — Shiprocket integration, zones, rates, COD vs prepaid, tracking pageShipping Live on Shopify
Fri 22Legal basics (GST, FSSAI, business entity) + full store pre-launch audit. Phase 1 complete.Store Launch-Ready ✅
Phase 2Week 6 — Photography, Content & Storytelling25–29 August
Product photography on your phone, brand story, content calendar, and reels — no fancy equipment needed.
Mon 25Product photography on a phone — lighting, backgrounds, angles, Lightroom Mobile editing10 Product Photos
Tue 26Writing for D2C — product copy, brand story, Instagram captions that sellBrand Story
Wed 27Content pillars — what to post, how often, what converts vs what just gets likes30-Day Content Calendar
Thu 28Reels and video content — hooks, formats, tools, no-fancy-equipment approach3 Product Reels Drafted
Fri 29Content hot seat — founders share Instagram pages/drafts, live feedback from cohortRefined Content Strategy
Phase 2Week 7 — Meta Ads Fundamentals1–5 September
Build and launch your first Meta campaign, create ad creatives, and start reading your numbers live.
Mon 1How Meta Ads work — the algorithm, auction, ad types, campaign structure for D2CMeta Ads Account Setup
Tue 2Building your first campaign — awareness vs traffic vs conversion, audience targetingFirst Campaign Live (₹500)
Wed 3Creative strategy — what formats work for D2C, scroll-stopping creatives on a budget3 Ad Creatives Ready
Thu 4Reading your numbers — CPM, CPC, CTR, ROAS, CAC — what to optimise and whenD2C Ads Dashboard
Fri 5Ad critique session — every founder shares live results, we diagnose and improve togetherOptimised Campaign
Phase 2Week 8 — Google Ads & SEO8–12 September
Google Shopping, Search Ads, Shopify SEO, and YouTube ads — the full Google channel for D2C.
Mon 8Google Shopping Ads — setup, product feed, Merchant CentreMerchant Centre Live
Tue 9Google Search Ads — branded and category terms, bidding strategyFirst Google Campaign
Wed 10SEO for your Shopify store — product page SEO, collection SEO, blog content strategySEO Audit + 10 Keywords
Thu 11YouTube ads for D2C — when it makes sense, simple video ad formats that workYouTube Ad Draft
Fri 12Ads review — compare Meta vs Google performance across cohort, shared learningsOptimisation Checklist
Phase 2Week 9 — Email & WhatsApp Marketing15–19 September
Set up Klaviyo, build all 5 essential email flows, and activate WhatsApp for India D2C.
Mon 15Email marketing setup — Klaviyo for Shopify, list building, segmentation basicsEmail Platform Connected
Tue 16The 5 flows every D2C brand must have — welcome, abandoned cart, post-purchase, browse abandonment, win-backAll 5 Flows Live
Wed 17Writing emails that get opened — subject lines, preview text, A/B testing3 Email Templates
Thu 18WhatsApp marketing — WATI/Interakt setup, broadcasts, COD confirmation, abandoned cartWhatsApp Flows Live
Fri 19Retention audit — review each other's flows, benchmark open rates and revenue per emailOptimised Retention Stack
Phase 2Week 10 — Influencer Marketing & UGC22–26 September
Find, vet, and outreach to influencers live. Build a UGC engine that keeps feeding your brand.
Mon 22Influencer strategy — nano vs micro vs macro, what works at each budget stageInfluencer Strategy
Tue 23Finding and vetting influencers — tools, engagement rate math, fake follower red flags20 Shortlisted
Wed 24Outreach, briefing and negotiation — DM scripts, barter vs paid, usage rights10 Outreach Messages Sent
Thu 25UGC strategy — how to get customers to create content for you, repurposing UGC in adsUGC Campaign Brief
Fri 26Influencer hot seat — share outreach results, workshop non-responses togetherCampaign In Progress
Phase 2Week 11 — CRO & First 100 Orders Push29 Sep – 3 Oct
Optimise store conversion, design your launch offer, and announce your 100-orders plan to the cohort.
Mon 29CRO fundamentals — what kills conversions, heatmaps and session recordings with HotjarHotjar + Insights
Tue 30Improving product pages — urgency, social proof, guarantees, mobile UX fixesUpdated Product Pages
Wed 1Checkout optimisation — reducing drop-off, COD trust, upsell at checkoutCheckout Optimised
Thu 2Offers that work — launch discount strategy, bundles, free shipping thresholdsLaunch Offer Designed
Fri 3The 100 Orders Push — every founder announces their live launch plan to the cohortLaunch Plan Finalised ✅
Phase 3Week 12 — Customer Experience & Reviews6–10 October
Post-purchase flow, review systems, returns handling, and community building around your brand.
Mon 6Post-purchase experience — order confirmation, shipping updates, delivery delight momentsPost-Purchase Flow
Tue 7Getting reviews — how and when to ask, review platforms, incentivising without bribingReview System Live
Wed 8Handling returns, complaints, refunds — scripts, policies, turning unhappy customers loyalCustomer Service SOP
Thu 9Building community — WhatsApp/Telegram groups, early adopter programmesCommunity Launch Plan
Fri 10CX audit — founders mystery-shop each other's stores, structured feedbackCX Improvement List
Phase 3Week 13 — Scaling Ads13–17 October
Scale Meta and Google — retargeting, lookalikes, creative testing, and Performance Max.
Mon 13Scaling Meta Ads — horizontal vs vertical scaling, budget doubling rules, lookalike audiencesScaled Campaign Live
Tue 14Retargeting — website visitors, add-to-cart, video viewers, email list retargetingRetargeting Live
Wed 15Advanced creative testing — A/B testing, spotting creative fatigue, refreshing anglesCreative Testing Framework
Thu 16Performance Max on Google — setup, asset groups, optimisation signalsPMax Campaign Live
Fri 17Advanced ads deep dive — each founder's account reviewed, what to scale, what to cutScaling Roadmap
Phase 3Week 14 — D2C Financials & Unit Economics20–24 October
Build your P&L, master CAC and LTV, understand what's actually making or losing you money.
Mon 20D2C financial literacy — P&L, cash flow, working capital, what actually kills D2C brandsBrand P&L
Tue 21Unit economics — CAC, LTV, LTV:CAC, contribution margin, break-evenUnit Economics Dashboard
Wed 22Inventory financing — funding next order, credit lines, revenue-based financingFunding Shortlist
Thu 23Pricing for scale — when to raise prices, bundle strategy, premium positioningRevised Pricing
Fri 24Financial review — each founder shares numbers, identify where money is leakingFinancial Health Report
Phase 3Week 15 — Operations, SOPs & Your First Hire27–31 October
Systemise your brand, write your first SOPs, and make your first hire the right way.
Mon 27Founder vs operator — what to keep doing yourself vs what to delegate firstRole Delegation Map
Tue 28Building SOPs — fulfilment, customer service, content, adsFirst 3 SOPs Written
Wed 29Your first hire — VA, packer, ads manager, content creator? How to hire lean and wellFirst Hire JD
Thu 30Tools and tech stack — Notion, Slack, Shopify apps, reporting tools for lean operationsFull Tech Stack
Fri 31Operations review — how each founder is running their backend, peer learningOps Efficiency Score
Phase 3Week 16 — Brand Building & PR3–7 November
Earn media coverage, launch a referral programme, and build brand equity that compounds.
Mon 3Brand equity vs performance marketing — why you need both, how to balance at each stageBrand Equity Audit
Tue 4PR for D2C brands — pitching YourStory/ET/Forbes, writing press releasesFirst Press Release
Wed 5Affiliate marketing and referral programmes — self-growing referral system setupReferral Programme Live
Thu 6Brand collaborations and co-marketing — finding complementary brands, structuring collabs3 Partnership Pitches
Fri 7Brand story audit — before and after. How far has your brand come since Day 1?Full Brand Case Study
Phase 3Week 17 — Growth Strategy & Demo Day Prep10–14 November
Retention upgrades, fundraising basics, your post-course 90-day plan, and final Demo Day preparation.
Mon 10Advanced retention — subscription models, loyalty tiers, VIP programmesRetention Upgrade Plan
Tue 11Fundraising basics — angel investors, D2C VCs (Fireside, DSG), when to raise vs bootstrapFunding Readiness Score
Wed 12Building for exit — what acquirers look for, EBITDA, brand multiples, metrics that matterBrand Valuation Scorecard
Thu 13Your next 90-day roadmap — set targets for Dec 2025–Feb 2026, accountability structurePost-Course 90-Day Plan
Fri 14Demo Day prep — final rehearsal, presentation format briefing, brand story feedbackDemo Deck Finalised ✅
Everything Included
Not just lessons —
a full founder toolkit
📹
90 Live Sessions
Five sessions every week for 90 days, 8–10pm IST. Real-time Q&A, founder reviews, and expert feedback on your actual brand — not hypotheticals.
🎯
Weekly Brand Assignments
Every week you implement something real for your brand. By Day 90 you have a live business, not just notes.
🧰
50+ Templates & Frameworks
Brand playbooks, ad copy templates, email flows, financial models, vendor checklists — every tool a D2C founder needs.
💬
Private Founder Community
A curated cohort of serious founders. Peer feedback, collabs, accountability partnerships, and a network you'll use long after the course.
🧑‍🏫
5 Personal 1:1 Sessions
45 minutes each, at the five most critical moments — product validation, store review, ads review, scaling strategy, final roadmap.
🎓
Demo Day + Certificate
Present your brand on Demo Day (Sat 15 & Sun 16 Nov) to mentors, investors, and peers. Walk away with a certificate and a story worth telling.
Your Mentors
Learn from people
who built it

Three mentors with real D2C experience — not academics. They've built brands, spent ad budgets, negotiated with suppliers, and helped 250+ brands grow.

AB
Business Strategy
linkedin.com/in/bandaakshay
Akshay Banda
D2C Brand Strategist · Founder, Being Ambitious · Surat
250+Brands worked with
D2CCore Expertise
Akshay helps D2C brands and digital coaches scale with sharp, no-fluff strategy. With 250+ brands across categories, he brings real-world pattern recognition — what works at each stage, and what founders waste money on.
Brand StrategyD2C ScalingBusiness ModelGrowth SystemsMeta Ads
HB
Digital Marketing
linkedin.com/in/honeybanda
Honey Banda
Digital Transformation Specialist · $2M+ in Client Revenue
6-FigBrands Scaled
D2CCORE EXPERTISE
Honey specialises in strategic digital transformation — paid advertising, email, funnels, and content. She builds the full acquisition engine that turns a new brand into a revenue-generating machine.
Brand StrategyEmail MarketingSocial Media DesignContent Strategy
RC
D2C Operations
linkedin.com/in/rahulchoprapm
Rahul Chopra
D2C Growth & Operations Expert
UnitEconomics Depth
D2COps Specialist
Rahul goes deep on the numbers that make or break D2C brands — CAC, LTV, return fraud, channel strategy, and the financial decisions founders get wrong early. Direct, data-backed, built for profitability.
Growth StrategyChannel Strategy
Programme Schedule
Every detail,
locked in
Live Session Details
Batch Start DateFriday, 18 July 2026
Live Session DaysMonday to Friday
Session Timing8:00 pm – 10:00 pm IST
Total Sessions90 live sessions
Teaching Weeks17 weeks (Phase 1–3)
PlatformZoom + Private Community
Personal Mentoring
5 sessions. Your brand.
Your specific questions.

Each founder gets 5 personal 1:1 sessions of 45 minutes, at the five most critical points in your 90-day journey.

1:1 · Session 1
End of Week 2
Product & Niche Validation
Before you commit to inventory. Confirm product, pricing, and supplier decisions with a mentor.
1:1 · Session 2
End of Week 5
Full Store Review
Before your first paid traffic. A thorough review of your Shopify store, copy, and conversion setup.
1:1 · Session 3
End of Week 7
Ads Account Review
After your first campaigns run. Diagnose what's working, what to kill, what to double down on.
1:1 · Session 4
End of Week 13
Scaling Strategy
Deep dive into numbers, channels, and operations. Build your scaling roadmap with a mentor.
1:1 · Session 5
End of Week 17
Demo Prep + Next 90 Days
Polish your Demo Day presentation and map your next 90-day targets and milestones.
Frequently Asked
Your questions,
answered
Do I need a product ready before I join?
No. Phase 1 covers product selection and validation from scratch. You can join with just an idea — or even just the intention to start a D2C brand.
Is this live or pre-recorded?
All 90 sessions are fully live. There are no pre-recorded modules. Every session is taught live, Mon–Fri, 8–10pm IST.
How much time do I need per week?
10 hours of live sessions (Mon–Fri 8–10pm) plus 2–4 hours for weekly assignments. Plan for 12–14 hours. This is an intensive — it rewards what you put in.
What D2C categories does this cover?
The frameworks apply across all categories — fashion, beauty, food, home, wellness, and more. Examples are drawn from multiple categories throughout.
Do I need to spend on ads or tools?
Yes Google Ads, Meta Ads & Tools costs as per Aspects
Why join this being the first cohort?
Founding cohort students get the lowest price this course will ever be, direct access to all three mentors, and the ability to shape the curriculum with their feedback.
Founding Cohort · 18 July 2025
Your brand won't
build itself.

90 days from 18 July 2026, you could have a fully launched D2C brand with real customers and real revenue. The only thing between you and that outcome is the decision to begin.

Enrol Now — ₹99,900 See Full Curriculum

Founding cohort price · Limited seats